IKEA Israel has apologised for distributing a brochure that only contains male models.
The catalogue contains scenes including a man standing by a bookshelf with an open book in his hands and two boys sitting on a rug, and a man pouring orange juice into a cup in the kitchen with two boys sitting at a table.
"Designed especially for you," the text read in Hebrew.
The catalogue raised concern on social media and prompted a response from IKEA Israel.
A spokesperson explained in a statement published on Swedish website that the brochure was "customised specifically for the Haredi community in an attempt to reach this minority community in Israel with messages of our home furnishings offer".
The Haredi community, who practice ultra-Orthodox Judaism, adhere strictly to Jewish laws.
In ultra-orthodox Judaism there is an emphasis on gender segregation.
But the spokersperson added that the brand realised "that people are upset about this and that the publication does not live up to what IKEA stands for, and we apologise for this.
"We will make sure that future publications will reflect what IKEA stands for and at the same time show respect for Haredi community."
The largest population of orthodox-Jewish people are in Israel, followed by the US, to independent research institute the Jerusalem Center for Public Affairs.
