Thank you Bu Nunuk. Everybody, everywhere loves Mi Instan.

At the end of January 2021, Nunuk Nuraini died. She was the creator of the distinctive flavour of Indomie’s famous mi goreng. As a taste-maker, just how important was she in the global growth of the Indomie brand brand that is produced by the Indonesian company Indofood?

Indo Mie for sale in Footscray. The relative cheapness of Indo Mie makes it very attractive to a wide range of people across cultures. Source: Image by David Jackmanson/Creative Commons

During the pandemic, some businesses have suffered, but Indofood’s profits have continued to grow.  The popularity of its products like Indomie Mi Goreng is an extraordinary global phenomenon.  Dr Donny Pasaribu, an economist at the Australian National University explains the growth of Indofood as well as Nunuk’s role in the emergence of that phenomenon. 

Listen to SBS Indonesian every Monday, Wednesday, Friday and Sunday at 3 pm. Follow us on Facebook and catch us on podcasts.

And you can keep abreast of the latest information about the corona virus in your language at sbs.com.au/coronavirus

Everyone loves mi goreng. It is very quick and easy to mix with all sorts of ingredients. Source: Photo by Danny B./Creative Commons