The announcement made a few days ahead of World Children's Day, celebrated every year on November 20, mentions that "as UNICEF’s Goodwill Ambassador, Helena Paparizou will contribute to raising awareness and informing the public about the protection of children's rights in Greece, and will support the Organization’s work to ensure a better future for every child, young and old in the country through the implementation of targeted national programmes and actions".
"It is a great honor but also a huge responsibility for me to become the first member of UNICEF’s Global Ambassadors Programme in Greece, supporting this way the United Nations’ work in our country for every child," said Helena Paparizou.
"I look forward to meeting as many children and young people as possible, listening to their stories and helping to make their voices heard. Unfiltered. We must put our children and youth first. Where they deserve to be. Not because children are our future. Yes, it certainly is. But children are children TODAY, and TODAY we have a responsibility to give them the opportunity to live a carefree childhood. "No violence, no exclusions, no bullying in and out of school, with dignity and care."