Celebrity endorsement scams soar 400% in year

Example of celebrity endorsement scams advertisements Source: ACCC

The number of Australians duped by celebrity endorsement scams has soared by 400% in a year, with older women the most likely to get stung.

The consumer watchdog's ScamWatch website has received almost 200 reports of fake celebrity-backed products in 2018, with losses totalling $142,000.

"Most people lost between $100 and $500, and in one case a victim lost more than $50,000 through fake celebrity endorsement of an investment scheme," ACCC deputy chair Delia Rickard said on Monday.

See Cantonese report for more details, or search ScamWatch website，or make inquire with ACCC .

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